Why your business needs more than a plan to survive and thrive by Dawn Nicole, Chief GrowGetter.
A common misconception of a strategic plan:
Many
business owners believe that a strategic plan is a one and done deal. It’s
something you complete at the start of the year, so that you can
check-it-off the list along with all of the other nominal things required at
the start of a business. This couldn’t be further from the truth, as a
strategic plan is a living, breathing and (in many cases) functional
document that continues to navigate the company thru the tricky terrain of the
unknowns.
Four main pillars of a
strategic plan:
A well formed strategic plan should
be built upon a business’s four main pillars (i.e. Financial, Marketing,
Management and Products or Services goals) and designed to speak to what, why,
how, when, who and DELIVERY! That’s right DELIVERY!
Strategic plan pitfall:
Have you
ever THOROUGHLY shown someone how to do something and was assured they fully
understood, however, when it came time for execution or delivery, they stalled?
People stall for two main reasons; confusion around the command or lack of motivation around completing the task.
In either case, the best plan in the
world doesn’t help if the delivery is not well understood or well executed.
This is where most plans break down. The delivery review is one of the most
critical parts of the planning process because, as we know, prompts on paper
are just wishes, without action to see them through.
Strategic planning solutions:
One of the things we place the most
emphasis on within our organization (GrowGetter), is the delivery and
accountability component of the strategic plan, since this is the point where
most companies falter. Designing the plan is simple for a strategic plan
expert, yet it’s the follow through that gets complicated.
Our process
treats the hand-off of the strategic plan like a working module in of itself
requiring client sign-off acknowledgements for each plan component. This
includes role and responsibility, task assignments around the delivery,
progress track-ability with accountability measures, and delivery milestones.
We ensure that review meetings and monitoring measures are set up and in place
before we hand over the final plan; with an option to add plan oversight (not
to be confused with project management) as an optional service. Essentially,
building the plan is a process, yet maintaining and following thru on deliverables,
can truly become a project for the client.
Deliver the dynamite to grow a
booming business:
At the end, it’s the plan delivery
that counts, yet this is agreeably, the weakest area for many. In order to
combat that, there’ll need to be some degree of education provided to a client
that guides them through the management and maintenance portion of their plan.
The client should be advised that the strategic plan should be used as a day to
day, week to week, month to month guide and answer-key thru the unknowns.
In our organization, GrowGetter, we
use a Scoreboard system along with other trademarked tools to monitor and
measure the progress of the strategic plan’s objectives. Inspired by weight
watchers, our GrowGetter scoreboard system makes goal tracking fun and
comprehensive so that each client can deliver the dynamite to grow a booming
business!
Key Note Speaking on this
topic:
Register Below for our upcoming workshops: Register Here
Please join us at 8008 Corporate Center Dr. Ste. 120 Charlotte, NC 28210 on the dates
below
Wed May 18th 2-5pm
Wed May 25th 2-5pm
Wed June 1st 2-5pm
Wed June 8th 2-5pm
Wed June 15th 2-5pm
Wed May 25th 2-5pm
Wed June 1st 2-5pm
Wed June 8th 2-5pm
Wed June 15th 2-5pm
I’ll
provide an in-depth workshop around this topic & more. Admission costs are
$57.00 per person.
For
more information on this event or to book us, please contact us at http://thegrowgetters.com/contact-us/
#chiefgrowgetter #businesscontent
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